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There are soooo many ways to market your small business. This small business marketing blog has lots of tips, resources, and general good info to share! Or if you’d rather listen, check out my weekly podcast!
How the Trail to the Sale™ Can Help You Market Your Business
By Janice Hostager About fifteen years ago, after moving from a big city to a college town in Wisconsin, I
9 Things to Do Today to Grow Your Instagram Following
For many businesses, Instagram is a no-brainer for marketing. It offers you a platform where you can connect with your
5 Social Media Mistakes that will Eat Up your Time
I love a lot of things about social media. For a business owner, it’s obvious that it’s free marketing. As
How to Sell on Social Media
To some business owners, social media can look like wasted effort. It takes a lot of time, requires some skill,
How to Get More Website Traffic
“How do I get more traffic to my website?” That’s a question I get asked a lot. And it’s an
How to Get More Website Visitors: SEO Beginner’s Guide
Who here could use more traffic to their website? 🙋🏼♀️ Very few of us have as many website visitors as
Content Pillars will Change Your Blogging Life. (Honestly.)
I was on a content hamster wheel. The thought “I need to get another blog post done!” followed by a
Customer Loyalty & After-Sale Service
You got a sale! Woohoo! But wait–did you think we would be done when the customer bought your product? Fortunately
How to Sell Without Discounts
When I started my first business, a custom invitation company, I had my product priced right. Any less expensive
How to Price a Product or Service
So you’ve decided on a new product and maybe even have it developed or produced. Now…how should you price
How to Get Customers to Buy From You
If you’ve been in business for any amount of time, you have probably asked this question: “how can I get
9 Ways To Stand Out From Your Competition
The third phase of the Trail of the Sale™ is the compare stage. If there are so businesses with the
Is Email Marketing Still Important?
You may have heard that email marketing is dead. Let me set the record straight- it’s not. Email marketing is
How To Create Big Brand Awareness for Your Small Business
When I started my first business, brand awareness was not something I thought too much about. Like many of us,
4 Essential Steps to Building a Strong Brand [Free Download]
Why You Need to Brand Your Business When I opened my first business–a design agency–I didn’t think much about my
Blogging in 2022 [Free Template]
Can I make a confession? Back in the early 2000s, when I started my first business (a design agency),
What Are You Really Selling?
How to Figure Out Why Customers Buy From You We all think we make logical decisions when we purchase something,
Marketing Your Business During the Coronavirus
This is a time like few of us have ever experienced. With the novel coronavirus COVID-19 sweeping the world
The (Secret) Way to Use Facebook to Find Your Target Market
It’s estimated that Facebook stores and classifies about 52,000 data points for each of its users. So anything we
6 Crucial Things to Look For When Hiring a Designer
Over the course of my career, I have worn three big hats: marketer, designer, and business owner. Having been
Who is Your Target Market, Anyway?
You may have heard the term “target market” or “target customer” thrown around in marketing or small business circles. And
Anatomy of the Best About Us Page
Last week, we needed one of our cars fixed. As I was looking online for the phone number of a